Salesforce Marketing Cloud Developer

Responsibilities:

· Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.

· Own development of email campaigns. Including automated campaigns, newsletters, and product recommendations. Build highly dynamic campaigns using HTML and AMPscript.

· Develop and optimize email template portfolio for continued A/B testing, mobile optimization, and dynamic personalization according to business rules and logic.

· Perform QA testing using email testing and analytics platforms such as Litmus to ensure segmented audiences and content are accurate and rendering properly across different devices.

· Partner closely with Marketing and Engineering teams, to turn compelling and personalized email notifications into reality.

· Set up, test, and report results on sweepstakes opt-in landing pages on the website.

· Execute email setup and deployment via SFMC (Salesforce Marketing Cloud) – must have strong grasp of all functions within SFMC (Salesforce Marketing Cloud) and provide seamless walkthrough/overview.

· Manage and segment audience data using the various Marketing Cloud and CDP tools (audience builder, data extensions, API, filters, queries, etc.).

· Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.

· Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.

· Serve as the Technical Subject Matter Expert of the Segment CDP (Customer Data Platform) – must have strong grasp of all functions within the CDP. If no prior experience with Segment, candidate must be able to quickly gain deep understanding of it.

· Partner with Marketing channel leads to facilitate omnichannel consumer journeys via the CDP. This includes creating audiences, journeys, and connecting sources and destinations to the CDP.

· Assess performance of digital omni-channel journeys/executions through timely KPI reporting. Partner with Marketing channel leads to identify and drive optimizations.

· Responsible for process and systems to manage data quality, ensuring production data is correct for each campaign.

· Collaborate with analytics & marketing teams to improve data models that feed business intelligence tools, increasing data accessibility and fostering data-driven decision making.

· Fully participate in all training initiatives and activities.

· Perform other duties and projects as assigned.

Qualifications:

· 5+ years, HTML, CSS, Responsive, Email, CRM and/or Email Coding

· Knowledge of CRM platforms: 3+ years Salesforce Marketing Cloud required

· Salesforce certifications a plus but not required

· Experience with Litmus/other testing platforms

· Use Marketing Cloud scripting languages / AMPscript.

· Develop all email templates and promotional content within production schedules

· Knowledge of results-driven email metrics, specifically A/B testing and KPI tracking.

· Experience with Adobe Creative Suite applications, specifically Photoshop

· Set-up automated email templates, queries and reports focused on improving the consumer experience.

· 2+ years experience with Customer Data Platform, Segment is preferred

· High level of ownership of responsibilities, forward thinker, always working towards elevating brand opportunities.

· Must be self-motivated and able to work independently, as well as part of a team.

· Highly organized with the ability to multitask, prioritize, and problem solve in an entrepreneurial, deadline-driven environment.

· Possesses strong business ethics and is reliable.

· Have high energy, a confident manner.

· Proficient in Microsoft Office (Word, Excel, PowerPoint).

· Impeccable documentation skills with a strong attention to detail.

· Presence in Weber HQ (Palatine, IL) office.