SR MANAGER - COPYWRITER

At Weber, grilling is a passion that’s reflected in everything we do. Our goal is to share this passion and spark inspiration with the people who matter most – our grilling community. Weber has been the world’s premiere manufacturer of charcoal and gas grills and accessories since 1952. If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, employment with Weber may be right for you. We provide a friendly working atmosphere with an environment of growth and opportunity through innovation, pride, and excellence.

Weber is committed to inclusive, equitable and diverse Hiring practices. Our goal is to create a workforce which resembles the diverse rich communities we live, play, and support every day. 

Discover What’s Possible with a career, at Weber.

Summary:

The Senior Manager- Copywriter is accountable for product storytelling leadership and hands-on copywriting of strategic omni-channel communications that help consumers choose and use Weber products.

In this role, you will collaborate with a cross-functional team to craft a variety of creative assets for Global New Product launch toolkits and US Marketing campaigns to drive sales of Weber products and build the Weber brand. Projects cover a range of consumer touchpoints and may include but are not limited to launch ideas/thematics, product and feature naming, website landing pages, PDP pages, A+ content, banner ads, CRM emails, in-store POP, pre- and post-purchase videos, social media, retailer sell-in support, content books, FAQ and more.

Responsibilities include the following:

• Work as a part of a cross-functional creative team to concept and execute global product launch and US marketing campaigns across a wide range of media and platforms with focus on Weber-owned digital, social, video and in-store experiences

• Apply deep understanding of product features and benefits, passion for the consumer and insight into the shopping journey to create compelling communications and marketing ideas that drive preference and purchase of Weber products

• Lead product storytelling across a range of media - crafting engaging, impactful, copy appropriately styled for each medium to ensure consistency of message throughout the consumer shopping journey

• Collaborate with product teams to edit and develop product claims and selling points and generate product and feature names that resonate with consumers

• Partner with designers and art directors throughout the creative development process to ensure seamless integration of verbal and visual communication, with attention to message hierarchy, emphasis, and story flow

• Package and present creative solutions for internal meetings in partnership with designer (such as layouts with copy in place, social posts, video scripts) in well-organized decks supported with thoughtful rationale

• Ensure all creative executions align with brand guidelines and are stylistically accurate and consistent

• Consult with internal legal team as necessary for usage and trademark clearance of naming and claims

• Synthesize feedback from multiple stakeholders including Product, Channel and Marketing Leads; Digital Strategists; Group Creative Director and others, rethinking creative approach as needed and providing fresh solutions to challenges

• Adhere to timelines and expectations for interim and final creative deliverables as established by Creative Project Manager and Group Creative Director
• Utilize project management system (Smart Sheets) consistently for timely sharing of work and team communication

• Communicate with Creative Project Manager and Group Creative Director on timely and consistent basis and engage in relevant status meetings to prioritize and manage timelines and deliverables

• Contribute to the culture of the in-house creative team, promoting a spirit of positivity and teamwork

• Demonstrate drive for continuous learning and growth, engaging in the latest digital technologies and platforms, social media best practices, retail innovation, culinary and lifestyle trends to raise the level of creative work and build the Weber brand

Qualifications:

• Bachelor's degree in Marketing, Advertising, Journalism, Copywriting, or related field
• Proficiency with Microsoft office, working knowledge of Adobe Creative Suite and Figma for collaborative purposes 
• Strong portfolio demonstrating expertise in omni-channel copywriting, with focus on mid and lower-funnel activations including digital/social, product video, POP and retail marketing

• 8+ years of hands-on experience in a copywriting role at a shopper/digital marketing agency or in-house creative team at a leading consumer brand or retailer

• Versatile writer with ability to tell engaging product stories across multiple channels and mediums, adapting the content, style, and length appropriately for relevancy and impact at each touchpoint

• Strategic, conceptual thinker and problem-solver with ability to synthesize complex information into simple, easy-to-understand content

• Collaborative, team-oriented individual who embraces the value of working in partnership with designers and is open-minded to and inspired by ideas and feedback from others and respectfully shares theirs in return throughout the iterative creative development process

• Articulate communicator, with ability to sell ideas to internal stakeholders supported with compelling strategic rationale

• High attention to detail, skilled at building well-prepared and proofed copy docs, concept write-ups and presentations

• Organized, efficient and agile – able to meet deadlines with ease while working on multiple projects simultaneously

• Thrives in a fast-paced environment and can flex to deliver a wide scope of creative asks from conceptual to executional

• Resourceful and self-motivated, proactively seeks out information and fresh sources of inspiration to optimize creative output

• Curious learner, eager to take on new challenges, implement new approaches and push beyond comfort zone

• Savvy about marketing, industry, lifestyle and cultural trends – stays on top of what’s happening in social media, influencers, fashion, music, food, sports and more

• Interest in grilling and cooking or prior food or lifestyle brand marketing a plus!

Weber-Stephen Products LLC is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.