DTC E-COMMERCE ASSOCIATE MANAGER

Date:  Jun 28, 2024
Location: 

Palatine, IL, US, 60067

At Weber, grilling is a passion that’s reflected in everything we do. Our goal is to share this passion and spark inspiration with the people who matter most – our grilling community. Weber has been the world’s premiere manufacturer of charcoal and gas grills and accessories since 1952. If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, employment with Weber may be right for you. We provide a friendly working atmosphere with an environment of growth and opportunity through innovation, pride, and excellence.

 

Weber is committed to inclusive, equitable and diverse Hiring practices. Our goal is to create a workforce which resembles the diverse rich communities we live, play, and support every day. 

 

Discover What’s Possible with a career, at Weber.

 

Summary:

As a Direct-to-Consumer (DTC) E-commerce Associate Manager, you will play a key role in building, managing, and optimizing our online sales channels, with a focus on driving revenue growth and enhancing the customer experience for both shoppers and owners of Weber.com. In this role, you will oversee category growth for grills and accessories and focus on site merchandising, promotion planning and content development. You will collaborate with cross-functional teams to develop and execute strategies that maximize online sales, customer acquisition, and retention. The ideal candidate will possess a strong understanding of e-commerce platforms, digital marketing, and consumer behavior. Working with the US & Global Marketing teams and agency partners on creative development and inbound channel management, you will oversee product detail, listing, collection and brand/campaign pages, and menu, navigation and site search to increase traffic, conversion and average order value and encourage repeat purchase.

 

Responsibilities: 

  • Lead product assortment, promotion, content, and merchandising strategy for assigned products, with the goal of delivering an excellent user experience meeting Weber's goals.
  • Produce a rolling 12-month calendar, partnering with the US Marketing team to plan across inbound channels, including paid search, email and social. Ensure users experience the Weber brand in a memorable way across multiple digital touchpoints.
  • Write creative briefs for our teams and agencies and manage delivery of digital assets (images, video, copy) for product detail, listing, collection and brand/campaign pages to support user journeys, new product launches and brand and promotional campaigns. Approve all assets and work with Creative and IT on go live execution.
  • Analyze site and performance to identify relevant insights and build plans to improve increased traffic, increase conversion, increase average order value and grow attachment rates and units per transaction.
  • Develop A/B test plan for content optimization. Recommend UX optimizations and work with UX partners to measure results and apply UX best practices. Make recommendations to UX and IT teams for new features and tech integrations.
  • Provide DTC Analyst with input on new product and monthly forecasts and partner with the Supply Chain team to maintain stock levels to support item availability, new product launches, promotions, transitions of discontinued items. Help develop business cases for improvements and new ideas in direct to consumer and e-commerce operations, fulfillment, delivery and return offerings.
  • Work with Marketing & Consumer Care teams to use Weber.com to increase opt-ins and product registrations and measure and manage consumer lifetime value.
  • Create and communicate weekly and monthly performance scorecards. Example Measurements: revenue, product mix, conversion rate, average order value, units per transaction, attachment rate, new vs. repeat purchases.
  • Scan consumer, brand, retail and environment for DTC progress and best practices and provide team quarterly updates and recommendations.

 

Requirements

  • 3+ years of e-commerce marketing and merchandising experience on a direct to consumer business with a brand or retailer, with 1+ years directly managing an e-commerce storefront using Salesforce (preferred), Magento, Shopify, BigCommerce or similar
  • Proficient in Google Analytics, with a working knowledge of Google Optimize
  • Bachelor's degree in Business, Marketing or another related field
  • Knowledge of digital technology landscape and tools
  • Analysis, planning and financial experience
  • Passion for the constant evolution of e-commerce and how consumers are finding new ways to engage with brands
  • Presence in Weber HQ (Palatine, IL) office
  • Enthusiastic and hands-on business approach
  • Ability to thrive in a fast paced, dynamic environment able to adapt to changing priorities.

Weber-Stephen Products LLC is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.

 


Nearest Major Market: Chicago